Milkids
Inspired by popular childhood milk candies in Asia, Milkids is a series of blind box figures that everyone can collect and trade. These sweet friends may be bite-sized but have big personalities that come alive when you scan them with your phone!
Branding
Packaging
3D + AR
Background
Blind boxes collectibles are toys that are a complete mystery that get revealed once you open them. Opening each box is a suspenseful, but exciting experience-especially when you get the figure you were hoping for. These collectibles have taken the world by storm, with people of all ages posting their unboxings on social media and showing off their collections.
How can blind box figurines become a more interactive experience?
Milkids enhances the experience further by making the characters come to life through augmented reality filters when users unbox them and scan
them with their phone.
Meet the Milkids
One Day, a wizard’s magic spell breathed life into a bag of forgotten milk candies.
Bite sized but full of personality, the Milkids spread joy wherever they roam.
(From left to right) Meet Rabbit, Ko, Axl, and Tilly!
Bite sized but full of personality, the Milkids spread joy wherever they roam.
(From left to right) Meet Rabbit, Ko, Axl, and Tilly!
The Milkids come to life!
Each Milkid figure comes with a collectable card. Scan the card with your
phone to open up an AR filter and watch their personalities come to life!
Design Inspiration
The overall branding and character design takes inspiration from different milk candies in their shapes and iconography from popular brands.
After several iterations of sketching, they were each modeled in blender and 3D-printed in resin.
After several iterations of sketching, they were each modeled in blender and 3D-printed in resin.